Privacy Policy

Effective Date: March 4, 2026

TRUENORTH LENDING (“we,” “us,” “our”) respects your privacy. This Privacy Policy explains what information we collect, how we use it, and the choices you may have.

Information we collect

• Information you provide: name, email, phone number, address, and details you submit through forms or communications.
• Application-related information: depending on your inquiry, we may request information about employment, income, and other details needed to evaluate options.
• Device and usage data: IP address, browser type, pages viewed, and interaction data collected through cookies or similar technologies.

How we collect information

We collect information when you submit forms on our site, communicate with us, or interact with our site (for example, through cookies, pixels, or analytics tools).

How we use information

• To process and respond to your inquiry
• To communicate about your request and provide customer support
• To improve our website, services, and user experience
• To comply with legal obligations and prevent fraud

How we share information

We may share information with service providers who help us operate our website and process inquiries (e.g., hosting, analytics, communications). We may also share information when required by law, to protect rights and safety, or in connection with a business transaction. We do not sell your personal information.

Cookies and tracking

Cookies help the site function and improve your experience. You can control cookies through your browser settings. Disabling cookies may affect site functionality.

Data security

We use reasonable safeguards designed to protect your information. No method of transmission or storage is 100% secure.

Your choices

You may request access, correction, or deletion of certain information by contacting us. You may also opt out of marketing communications where offered.

Changes to this policy

We may update this policy from time to time. Updates will be posted on this page with a revised effective date.

Contact

TRUENORTH LENDING
3400 Cottage Way
Suite G2 #33858
Sacramento, CA 95825